Reckitt Benckiser ties up with Apollo Hospitals
The partnership will enable an infection free environment by empowering clinics and members of the medical fraternity with resources to create awareness programmes to promote good health
Reckitt Benckiser has tied up with Apollo Hospitals Group to drive India’s health narrative through #HealthierIndiaTogether. With the launch of ‘Arogya Rakshak’ Protected by Dettol, Cared by Apollo, the two brands will work towards improving India’s Health Index. The programme aims to touch 60,000 lives by strengthening the school hygiene programme, health clinics and supporting community nutritional centres in Andhra Pradesh by 2021.
This partnership will enable an infection free environment by empowering clinics and members of the medical fraternity with resources to create awareness programmes to promote good health. Special focus will also be on providing a balanced nutrition with local foods to safeguard and protect the health of pregnant women, lactating mothers, children and the elderly.
Dr Prathap C Reddy, Founder Chairman, Apollo Hospitals Group speaking about this partnership, said, “This unique initiative with RB will complement Total Health’s objective of providing comprehensive care from prevention to cure to the people and help them lead healthier and happier lives. Our partnership will help raise awareness about the importance of hygiene amongst the masses. In 2013, Apollo Hospitals launched Total Health initiative – a comprehensive preventive care programme in the Thavanampalle Mandal, Chittoor District, Andhra Pradesh. As part of our initiative, residents of 195 villages were regularly screened, treated and given lifestyle advisory on preventive care. It has resulted in hundreds of ‘disease-free diabetics’ and a stunning decline in cancer mortality especially amongst women.”
Gaurav Jain, Senior Vice President, Africa, the Middle East and South Asia (AMESA), RB Health said, “We are proud of the alliance between RB and Apollo Hospitals Group that will help us build a #HealthierIndiaTogether. Both companies have been proactively working in the space to bridge the disparity in our healthcare system that primarily arises due to the variance in availability and access to quality healthcare between across different regions in India. Therefore, ‘Arogya Rakshak’ Protected by Dettol, Cared by Apollo will create an enabling environment for both the companies to show the power of working together towards building a healthier India.”
Over 2,000 employees of RB and Apollo Hospitals Group together have taken a pledge to make personal hygiene a priority for themselves and their families to help create a healthier world.
With this holistic healthcare approach, the programme will be a great value addition that will also allow adoption of global best practices through trained medical practitioners.