The brand transition follows post the recent acquisition by Asia Healthcare Holdings
Nova IVI Fertility, recently announced its rebranding to Nova IVF Fertility. The brand transition follows post the recent acquisition by Asia Healthcare Holdings (AHH), a TPG incubated company. The AHH team will work alongside the Nova IVF Fertility to build operating synergies and scale the network in the country.
Nova IVI Fertility was created in 2012 when Nova Pulse IVF, a division of Nova Medical Centers, formed a technical partnership with IVI, a Spanish chain of IVF clinics. Nova IVF Fertility will continue to operate in 20 fertility centres across 15 Indian cities.
“The infertility treatment space, in particular IVF, represents a large and growing market in India. With infertility now becoming a rising health concern, we at Nova IVF Fertility strive to make a positive impact on the lives of several Indian couples by aiding them to overcome this challenge.” said Shobhit Agarwal, CEO, Nova IVF Fertility.
Having treated over one lakh couples till date, Nova IVF Fertility provides advanced Assisted-Reproductive Technology (ART) treatments. Further, the company has established a standardised clinical model wherein they seamlessly perform over 10,000 IVF cycles annually with highly trained IVF specialists and embryologists.