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IDA launches ‘Healthy Smile Happy Smile’ campaign

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Plans to reach 1200 students and promote healthy brushing habits and oral hygiene in a fun and interactive way amongst children

Indian Dental Association (IDA), in its endeavour to reach out to the children of the country and to inculcate healthy brushing habits and oral hygiene amongst them, has launched the “Healthy Smile Happy Smile” campaign.

The aim of the campaign is to promote healthy brushing habits and oral hygiene in a fun and interactive way amongst the children so as to prevent cavity in them, as dental caries affects body weight, growth and quality of life in children. Children with untreated caries have significantly poorer oral health-related quality of life than children without caries. IDA is planning to reach 1200 students through this campaign.

Dr Ashok Dhoble, Secretary General, IDA said, “I am delighted to announce that IDA has started an oral health movement in the form of National Oral Health Programme in the country to create awareness among people. The Healthy Smile, Happy Smile campaign aims to sustaining the billion smile of the country by securing the smile of the children who are future of our nation, by promoting healthy brushing habits and oral hygiene amongst them. We will carry out this campaign to rest of India.”

EH News Bureau

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