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Disruptive Innovation in Medical Printing

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Bhavesh Mehta, Chairman and Managing Director, Accurate Medical updates on the company advanced printing technologies

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Bhavesh Mehta

The healthcare ecosystem in the near future will  embrace innovation and disruptive technology to seek economic  sustenance. Medical imaging technologies remain the cutting edge delivery partners to assist doctors in ensuring better outcomes. Imaging has been at the forefront of this evolution but the cost of medical devices and imaging equipment remain prohibitively expensive. The ability to achieve affordable healthcare with best of the west in terms of medical imaging solutions remains beyond reach  of the imaging community.

Three major factors besides a good radiologist determine great imaging solutions, standard medical equipment, safe contrast media and images. As technology evolves and development in image reconstruction becomes complex, imaging study files becoming larger moving from kilobytes to terabytes. The challenge here remains in accommodating this data on print without loss of information. Image printing solution has remained an orphan in this aspect and continued to neglect this small contributor to good radiology practice. The printing footprint remains small in the large realm of radiology. Growing demands from  patient and medical community of good quality films continue to erode into the pocket of imaging revenue cycle which continues on high cost of ownership.

4D colour outputs in fetal imaging, spectroscopy, tractography in MR, angiograms in MDCT with spectral imaging has raised the bar for printing solutions. We continue to see our radiology in black and white in an era of 3D and 4D. The best clinical image still remains within the realm of a radiology workstation. The fruits of such wonderful 3D/ 4D colour as well as realistic B&W prints does rarely see the light of the day in a clinicians hands to be truly appreciated.

Accurate Imaging Solutions breaks down this barrier. Accurate brought in a revolution of Filming technology in PVC prints which does not restrict the opportunity to only sonography or colur doppler. Accurate bring the same accuracy and real life imaging in colour and black and white to CT, MR, radiographs, dental radiographs as well as nuclear medicine and PET CT with same printers. Since our foray into medical printing solutions we have constantly challenged the trend and delivered. A good medical imaging print has simple parameters like long lasting without fading of true information, non mutilable, viewable on and off the viewbox. The Accurate Inkjet technology solutions deliver the promise of reduced power consumption, smaller installation footprint and all in one solutions for all medical printing on one system.

Recently we have  moved into the space of  Dicom Paper Printing technology using the Xerox Printing solutions which can print CT, MR, X ray as well as USG on black and white gray scale as well as colour with 3D/ 4D. This gives a newer dimension to our earlier PVC films Accurate Printing provides the flexibility of printing solution with a simplified technology, zero cost of ownership and a disruptive value network. Accurate commit 100 per cent on technology service with 98 per cent uptime. Accurate do not bring discussions of annual maintenance contracts, cost of film/ paper, cost of service or repairs on the table. Accurate team lead by example on troubleshooting our own technology getting the cartridge, toner, ink with own hands to sort problems related to printer.

As proud owners, developers and entrepreneurs of the Accurate Printing solution, we have deep training experience, Intuition and continuously iterate to meet customer expectations. The true essence of Make in India concept is a living example in Accurate. The in-house development of the software with constant iteration has been a completely Indian initiative.  The install base boasts of large hospital chains to small diagnostic and privately owned radiology centres moved into 300+ satisfied client base and continue to grow.

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