This association will enable Netmeds’ customers access unlimited content choices on OTT platform
ZEE5, an OTT platform tied up with Netmeds.com, an e-pharma portal, to treat its users with exciting ZEE5 subscription offers. This will enable Netmeds’ customers to access unlimited content choices on the OTT platform.
After tying up with players across multiple sectors such as travel and payment gateways, this is a first for ZEE5 – partnering with health-tech company. With this association, Netmeds’ customers making a first- time purchase of medicines or non-prescription OTC products will receive a complimentary ZEE5 1-month premium subscription pack. In addition, existing Netmeds’ customers will receive a flat 30 per cent discount on any premium pack of ZEE5.
Manish Aggarwal, Business Head, ZEE5 India said, “At ZEE5, we are focussed on growth while delivering exceptional value to our viewers. This partnership is in line with ZEE5’s agenda of expanding its reach to a wider set of audience. Our philosophy behind this is that a wholesome menu of entertainment can be the perfect panacea for an unwell person. Netmeds’ customers can now enjoy a hearty dose of entertainment at a special pricing.”
Anand Pathak, Director-Marketing, Netmeds.com said, “Netmeds is thrilled to partner with ZEE5 and offer quality entertainment along with delivering quality medicines across the country. It has been our constant endeavour to keep customers happy by providing affordable healthcare products and services at competitive pricing. And this partnership will further enhance the customer experience by allowing them to avail rich content as a value-added service while purchasing medicines online on Netmeds.com.”
I feel this is test case for disruptive VAS for patients / family specially who regular purchase OTC products Cx (Medicated Shampoo/ Toothpaste etc) online. The idea is to hook them to digital entertainment service pack of Zee5.
The monthly renewal of the entertainment services will kick alarm bells for renewal of individual / family OTC product order.
Once this becomes routine , automatically this would spill to Rx orders especially for chronic disease like (Diabetes etc). Also a sick person (Chronic/ old) require some entertainment as means of engagement to pass time. This is good offering for this class. My 2 cents 🙂