US team focused on National Launch of StrandAdvantage, company’s pan-cancer genomic profiling service
Strand Life Sciences announced the appointment of Scott Storrer to the position of global president. In this new role, Storrer, who joined Strand in July 2014 as President of North America, will oversee the company’s operations worldwide with a focus on strategy and business expansion.
In addition, Strand introduced its US management team, which is focused on the national launch of StrandAdvantage. Available now to physicians, StrandAdvantage was designed to accelerate the analysis of therapeutically actionable cancer genes and match them to relevant FDA-approved targeted cancer therapies and open clinical trials without the need for multiple tests. Utilising proprietary advanced analytics and interpretation expertise, StrandAdvantage provides oncologists with clinically actionable results in days instead of weeks to enable more timely decisions about the best-targeted therapies for patients.
“Scott has been an integral member of the team bringing StrandAdvantage to market in the United States. The team we have appointed will support his efforts to deliver precision medicine to more oncologists and pathologists,” said Dr Vijay Chandru, Chairman and CEO, Strand Life Sciences.
Storrer is a 20-year healthcare industry veteran. Prior to joining Strand, he was president and CEO of Genomind, a personalised medicine company. Before this, he held several leadership positions with Cardinal Health, where he advanced to Group President of Cardinal’s $81 billion pharma segment. Earlier in his career, Storrer was Executive VP, Service and Information Technology with CIGNA Corp.
Storrer said, “The team we are putting in place enables Strand to continue to lead advances in NGS approaches to genomic testing and to offer physicians the most advanced care options through precision medicine.”
The company’s US management team appointments are:
Dr Preveen Ramamoorthy, Global Head of Diagnostics In this position, he leads next generation sequencing test validation, clinical operations, regulatory compliance and quality assurance of Strand’s India and US reference laboratories. He also holds an adjoint faculty appointment at the University of Colorado School of Medicine’s Division of Personalized Medicine and Bioinformatics. Prior to joining Strand Life Sciences, Ramamoorthy was the founding head of the molecular diagnostics department at National Jewish Health, Denver, where he led the launch of high complexity molecular diagnostics laboratory-developed tests spanning oncology, immunology, genetics and infectious diseases.
Dr Harsha Rajasimha, VP of Global Business Development He focuses on corporate strategy to expand Strand’s personalised medicine Smartlab business and to forge strategic alliances across vertical markets and around the world. Rajasimha is co-founder and board member of the Organization for Rare Diseases India and is an affiliate faculty member of systems biology at George Mason University. Since beginning to explore the intersection of computer science, genomics and medicine more than a decade ago, he has authored 14 peer-reviewed articles and worked on some of the largest interdisciplinary genomics projects at the Virginia Bioinformatics Institute, National Cancer Institute, and National Eye Institute.
Doreen Korba, VP of Global Marketing An experienced marketing executive and brand innovator, Korba directs Strand’s diverse global marketing initiatives. Her responsibilities include corporate branding and messaging, product marketing, demand generation, public relations, website management, online marketing, social media and events. Prior to joining Strand, she served as VP of Marketing at Genomind, where she built a successful brand from the ground up and helped to establish the company as a leader in personalised medicine for mental health.
Caely Cusick, VP of Personalised Medicine Sales She is responsible for the direction and management of all sales and business development activities. Cusick is a top-performing sales professional with expertise in business development, account management, marketing strategy and event production. She previously served as director of business development for Burrill & Company, a San Francisco financial firm specialising in biotechnology and life sciences investing; as director of national sales for Bloomspot; regional event sales manager for The Economist; and campaign manager for The Leukemia & Lymphoma Society.
Cheryl Abrantes, Manager of Client Services Abrantes has more than 15 years of customer service and public relations experience. Prior to joining Strand, she served as the head of client services for the Advanced Diagnostic Laboratories at National Jewish Health (NJH). In 2009, she built the client services team for the US-wide launch of the age-related macular degeneration genetic test named Macula Risk in partnership with ArcticDx. While at NJH, she also managed the laboratories’ highest revenue-generating account, LabCorp.
EH News Bureau
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