ICICI Lombard Healthcare Advisor will empower consumers to plan their health treatment better, equipped with the necessary information
ICICI Lombard General Insurance, a private sector general insurance company, has launched the first-of-its-kind initiative in India to enable consumers to take informed decisions before choosing a healthcare provider or treatment.
ICICI Lombard Healthcare Advisor is a web-enabled platform that allows consumers to get answers to critical questions pertaining to healthcare providers and treatment beforehand. It empowers consumers to plan their health treatment better, equipped with the necessary information. The insurer has created a hospital and consumer feedback based rating mechanism wherein consumers can get treatment related details and gain from actual experience from patients for over 1,000 hospitals across primary, secondary and tertiary segments. The insurance company has made this possible by sourcing feedback and over 10,000 ratings from customers who had availed treatment at these hospitals.
Bhargav Dasgupta, MD and CEO, ICICI Lombard General Insurance said, “At ICICI Lombard, it is our endeavour to deliver on our promise of providing end-to-end support to our customers during their time of need. To help our customers take informed decisions, we have taken the initiative to build a comprehensive information and ratings framework through the Health Advisor platform. For this, we have harnessed our access to healthcare providers and collated feedback from a large set of customers to build a robust platform.”
ICICI Lombard has partnered with Tata Institute of Social Sciences (TISS) to identify quality indicators to compare healthcare providers in the Indian context. Starting with a comprehensive list of more than 5000 parameters, TISS and ICICI Lombard arrived at a set of 20 indicators that were relevant in an Indian context, comprehensive and easy to capture across hospitals. The insurance company will continue to add ratings to its customer repository and expand the current base of 1000 hospitals in the coming months.
EH News Bureau
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