Aims to expand its preventive healthcare ecosystem
GOQii made a slew of announcements during its annual event #ReimagineHealth in Mumbai. The healthcare platform is working on its vision of ‘The Internet of Health’ by making preventive healthcare accessible under the GOQii Ecosystem. ‘LevelUp Your Health’ is the mantra GOQii is adapting to help people take ownership of their health and become a better version of themselves.
Vishal Gondal, Founder and CEO, GOQii announced the launch of its product ‘GOQii Smart Stride – Connected Treadmill’ in India. The first-of-its-kind smart treadmill that immerses the user with GOQii Play – live and on-demand workouts. The company also launched the ‘GOQii Smartwatch’. It also launched GOQii Smart Scale which can measure BMI, body mineral content, muscle mass, body fat, body water percentage, BMR, visceral fat level and skeletal muscle.
GOQii also partnered with Bajaj Allianz General Insurance to take health insurance to the masses codenamed ‘Ayushman India’. GOQii & Bajaj Allianz General Insurance will be offering GOQii users a Universal Healthcare Cover of Rs 5 lakhs with benefits based on preventive health matrices. The service is expected to launch in the first half of 2020.
“Aayushman Bharat is providing health coverage to India’s bottom of the pyramid. Our aim is to provide Health cover to the middle and lower income segments who can adapt healthy lifestyle & enjoy health insurance benefits. The goal is to cover 100 Million Indians under the plan over the next few years” said, Vishal Gondal, Founder & CEO, GOQii.
“We are in line with PM Modi’s vision of Fit India and are happy to partner with GOQii to provide revolutionary health insurance coverage with benefits focused on preventive healthcare,” said Tapan Singhel, CEO, Bajaj Allianz General Insurance.
GOQii and Visa also announced a strategic collaboration to develop innovative health and wellness-focused payment solutions for the Indian market. GOQii and Visa will work together to design products to make life simpler for its vast consumer base in India. The association will also look at exploring possibilities around digital payments and come up with innovations in contactless payments in India.
“Lifestyle diseases are a growing cause for concern in modern societies. World over and in particular in India, citizens are increasingly adopting an active lifestyle to help maintain a fit body and mind. GOQii and Visa will join hands to develop intuitive health and wellness-focused payment solutions that help more Indians easily transition into an active lifestyle. Visa has previously also partnered with global health and fitness platforms and we hope to bring in our learnings to the Indian market in this collaboration with GOQii,” said TR Ramachandran, Group Country Manager, India & South Asia.
GOQii has partnered with PM Modi’s Fit India Movement, to encourage India to stay fit and healthy by promoting physical activities and sports in their everyday lives. As a ‘Fit India Partner’, GOQii will support the Fit India Movement with the objective of fostering a culture of fitness among the citizens across the country. GOQii will work closely with the Ministry of Youth Affairs and Sports to promote fitness by organizing fitness programs and activities involving citizens across the country.
Speaking on the Fit India Partnership, RS Julaniya, Secretary (Sports), Ministry of Youth Affairs and Sports, spearheading the Fit India Movement said, “We are happy that digital fitness platforms like GOQii are coming forward to propagate the importance of fitness. Creating awareness and engaging people to think about inculcating fitness into their daily routine is the first step towards a fitter nation.”
With India Health Quiz lead by Bollywood star, Akshay Kumar, the GOQii brand has reached the masses. GOQii is also investing into offline retail. Over the next 12 months, GOQii’s slew of products and services will be available across 10,000 plus stores in partnership with Compuage Infocom, a volume technology products distributor.
The platform also announced the India Diabetes Challenge 2020 to encourage people to adopt healthier lifestyle choices and manage their diabetes with the help of GOQii Digital Therapeutics solutions. Users who successfully reduce their HbA1c during the period of the challenge will be eligible to earn Gold by Paytm. Metropolis Healthcare will be the official diagnostics partner for the challenge and Bajaj Allianz General Insurance is the Health Insurance Partner.