Steve Doswell joins Ekohealth as Chief Market Development Officer

Giving his views on the Indian healthcare market and his vision for Ekohealth’s expansion plans, Doswell expressed a keen desire to be a part of the progression of healthcare in the country, “India has excellent private health facilities and physicians. However, the established systems of referrals and pricing of medical procedures hinders economic efficiency. Additionally, patients in India seem to be considerably less willing to consider alternative treatments, seek second opinions from physicians, compare prices of procedures and substitute generic for brand drugs than patients in North America, Europe and other regions of Asia. All of these factors represent artificial barriers to economic efficiencies in matching supply to demand and realising the benefits of competitive forces. As a result, patients in India are clearly paying a higher cost of healthcare then they would under a more open economic environment. I think that it is fabulous that Ekohealth is working to provide its members with the tools and information to precisely tear down these barriers and to empower patients to make decisions which will reduce healthcare costs without negatively impacting quality. I absolutely believe that this is a great model for India and I see no reason why virtually every Indian citizen who desires to use private healthcare services, whether having health insurance or not, would not be a member of Ekohealth.”