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‘’This platform gives us an opportunity to reconnect with our users and understand their needs better’’

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How long have you been associated with MEDICALL, how has it evolved over the years?

Chandra Shekhar Sibal

This is the third year we are participating in MEDICALL. It has shown excellent growth in terms of visitors (including hospital key decision makers, individual customers, dealers etc). The very fact that we have bigger booth shows how MEDICALL had grown in stature as an important exhibition in South India.

What is your agenda for MEDICALL 2013, are you launching any new products at the event?

We would like to meet both our existing users and new buyers in this event. This platform gives us an opportunity to reconnect with our users and understand their needs better!

This year is special as we are launching our new Digital X-ray reader unit Prima T2 which is a Table top high quality and high throughput CR system especially suitable for radiologists, small hospitals, ortho surgeons and small clinics. We are also introducing new generation DR Detectors (wired/wireless) in this event.

We are also displaying our Dry Chemistry model FDC 4000. This product has got remarkable appreciation from customers and we hope to grow this market further.

What insights do you expect to gather from MEDICALL 2013?

This year we want to understand our product perception in the market from new buyers. We strive to give the best products backed with excellent services across India and we want to understand how the new buyers perceive us.

Also this event, as mentioned above, gives us an excellent opportunity to meet our existing users and get valuable feedback on our support and services.

According to you, what sets MEDICALL apart from its counterparts?

Today, from the cost point of view, an event has to give excellent returns(by way of new business) against investment which MEDICALL has done effectively over years for Fujifilm!

CERTIFICATE PROGRAMME ON HOSPITAL MANAGEMENT
In association with Great Lakes Institute of Management, Chennai, a leading business school India and Parama Health Care, a leading healthcare consulting company in India. Topics covered will be Healthcare marketing, Rule of thumb in hospital management, Finance for non-finance hospital managers, costing of medical procedures and a open house session on project expansion and hospital operations.
3rd August 2013 4th August 2013
Overview of programme

An introduction to the program will be given highlighting the practical edge to the programme

Patient delight: An internal process not limited to marketing
Customer delight in healthcare has many dimensions with customers interacting with various points of service in a hospital. This presentation seeks to capture the essentials of how to delight the patients through a successful program conducted.

Group work
Participants are encouraged to form in to groups and are requested to discuss and come up with various issues.

Tea Break

Group presentation
Conclusion

Lunch Break

Operational parameters- industry standards
An insight in to what to learn from the past experience of hospital managers.

Rule of thumb for managing hospital
Hospital industry has over a period of time developed several rules of thumb in managing day to day operations. The importance of such parameters which are not found in text book are shared.

Group Work

Tea Break

Group work presentation
Presentation of conclusions/solutions

Importance of costing in hospitals

Costing medical procedures- A practical approach

Costing in hospital is as complicated as the nature of management of hospital. This lecture captures the objectives, various methods and issues involved.

Group work
Tea Break

Group presentation
Reading hospital financials for non finance hospital managers

Understanding income statements and statement of position of a hospital has always been a challenge for non finance persons in the industry. A glance at simple methods of understanding is attempted.

Lunch Break

Open house discussions on project expansion and operational issues. Group wise selection of issues

Experts who have worked in projects and management will be available for interactions to answer the practical problems faced by the hospitals

Award of certificates and vote of thanks

Fee per Participant: Rs 8000/-
Group registration for institutions: for three registrations, one registration free
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