Super Religare Laboratories (SRL) has been rechristened as ‘SRL Limited’ with brand identity of ‘SRL Diagnostics’. SRL is a leading diagnostic network and the company enjoys a formidable presence in India as well as a strong presence globally. After becoming a subsidiary business of Fortis Healthcare, SRL elected to give itself a new identity. The company has also re-branded itself and as SRL becomes “SRL Limited”, all the diagnostics centres will be branded as ‘SRL Diagnostics’.
It has also introduced a new logo and colour which showcase the core strengths of SRL. The company explains: The microscope signifies precision and is a critical instrument in science and clinical research. SRL embraces blue for its stability, reassurance, optimism, friendly and innate strength. Red, the colour of the life-giving blood has a strong symbolism as life, energy and vitality. Green is SRL’s underlying promise towards world class healthcare and the promise of healing.
Speaking on the occasion, Dr Sanjeev K Chaudhry, now the Managing Director (former CEO), SRL said, “With our new identity we redouble our commitment to precision, accuracy and compassionate care that have been hallmark of SRL ever since the company started in nineties. The new identity is symbolic of a new thrust, a second take-off we shall witness at SRL”.
“The new logo will allow people to recognise and understand the core competencies of SRL in a better way. Considering the growth potential of the healthcare sector that India is bound to witness, the need to have a brand that can stand as an independent entity was strongly felt. With the change in the name of the Company, we thought it apt to unveil our new logo which truly reflects our present reality. ” added Sanjeev Vashishta, CEO of SRL.
EH News Bureau
