Alere India has introduced Clearblue brand, a new age, in-home pregnancy test kit which gives over 99 per cent accurate results. US FDA approved Clearblue Plus provides clear and easy reading: Plus “+” means Pregnant and Minus “–“means Not Pregnant, clearing all ambiguities associated with home pregnancy testing.
Clearblue can be used up to four days before the period is due. The Clearblue plus pregnancy technique is quick and easy to use, and produces a result in just three minutes. The result window gives a clear positive result if pregnant and a clear negative result if not.
Ergonomically designed Clearblue plus pregnancy test offers a longer, curved stick with an improved grip and a wide absorbent tip for ease in targeting the urine stream. A larger result window and clearer result lines make the test even easier to read. Clinical studies with Clearblue plus pregnancy test have revealed that 56 per cent of women received a ‘Pregnant’ result four days early, 88 per cent of women three days early, 97 per cent of women two days early and 98 per cent of women one day early.
Clearblue Plus can be stored at room temperature doing away with the need for refrigeration and ensuring privacy. Also, Alere’s Clearblue PLUS, is so sensitive that it can detect the pregnancy hormone hCG (human Chorionic Gonadotrophin) in urine at any time of the day. The product has been launched across the country and will be priced at Rs 100.
Clearblue Plus is imported from abroad through the JV partners, SPD based in Geneva. Worldwide Clearblue Plus holds the distinction of the world’s largest selling brand by volume and value. Alere is also likely to launch other products from its Clearblue portfolio in the Indian market.
EH News Bureau
