The campaign addresses some prominent themes including sex during periods, vaginal health, use of sustainable period care products, PMS, among others
Pee Safe launched #bleedyourway, an integrated campaign, marking Menstrual Hygiene Day. The campaign has offline and online elements and engages known faces including Kirti Kulhari, Sayani Gupta, among others. Pee Safe aims to break the taboo around menstruation and encourage women to #bleedyourway by choosing products they want to use.
Pee Safe’s campaign addresses some prominent themes including sex during periods, vaginal health, use of sustainable period care products, PMS, among others. The brand will also be distributing menstrual cups to underprivileged girls through an NGO.
Speaking about this, Vikas Bagaria, Founder, Pee Safe, said, “India has always been known for its sustainable and resourceful practices and menstruation is not alien to this phenomenon. While cloth was used as an alternative, somewhere down the line, we switched to disposable but not-so-sustainable products. Now, while there is awareness, the need of the hour is integrated campaigns such as the one we have undertaken to help Indian women switch to better alternatives that are good for both the environment and their health. Girls and women must understand how disposable plastic pads can affect vaginal health and alter our immediate environment, an impact that can last beyond our lifetime. This is also the time to break taboos surrounding menstruation which is a completely natural phenomenon.”