It was was also among the top five national finalists, shortlisted from 25 SMEs from different regions
LifeCell won the regional award at the Google SME Heroes Challenge 2015 for innovative use of internet to expand its business. LifeCell was also among the top five national finalists, shortlisted from 25 SMEs from different regions.
LifeCell’s digital innovations and initiatives include content marketing campaigns, product discovery & purchase journey enabled by a robust technology platform that integrates its web properties, customer contact center and mobile applications to create a delightful experience for customers. LifeCell received the award in Delhi at a grand finale organised by Google, presided over Amitabh Kant, Secretary, Department of Industrial Policy & Promotion (DIPP) – Ministry of Commerce & Industry.
Speaking at the event, LifeCell’s Chief Marketing Officer, V Ravi Shankar said, “LifeCell was established in 2004. Until 2008, the service was largely a prescribed one by medical practitioners to expectant parents. We found that our audience of expectant parents was turning to digital media and especially Google to get information on pregnancy best practices including nutrition, fitness, do’s and don’ts. This was a big opportunity for LifeCell to reach out to pregnant couples across the country. We have been hand holding our audience in their journey towards parenthood by providing engaging content and online and offline infotainment programmes. Digital media began our innings by providing a gateway to reach out to our audience directly. Today digital media serves as the one of the significant channel for expectant parents to reach out to us, catapulting the growth of our business and brand.”
Earlier in November 2014, at an event organised by Google in Chennai, LifeCell was selected as one of the five finalists from Chennai to compete at the national level against leading SMEs across the country.