Together they will fight against the rise of malnutrition amongst the Indian children
HealthXP, the provider of prominent sports nutrition supplement, and NGO CRY Foundation have come together in their fight against the rise of malnutrition amongst the Indian children.
Announcing the details of the pact, Girish Joshi, Co-founder and Managing Director, HealthXP said, “With every purchase of a product from HealthXP, Rs 10 will be donated towards helping children get healthy again. Every contribution will ensure children get proper nutrition, better healthcare and a healthy start to life. The collected corpus will be used for the malnutrition project which will be implemented and supervised by CRY.”
Out of 500 million children in India, a whopping 97 million are anaemic and undernourished. The deficiency of micronutrients like iron, iodine, vitamin A, folate and zinc results in malnutrition. Being in the health segment, the brand is trying to reach the maximum number of children who are in need of better nourishments.