The partnership will bring GOQii Play’s interactive health, fitness content along with access to celebrity and expert coaches to over 300 million Paytm users across India
GOQii, India’s preventive healthcare company announced the partnership of GOQii Play, the company’s OTT platform for healthcare with Paytm First, Paytm’s premium subscription-based rewards and loyalty programme. This partnership will bring GOQii Play’s interactive health and fitness content along with access to celebrity and expert coaches to over 300 million Paytm users across India.
GOQii Play has a wide range of fitness workouts, marathon training coaching and talk shows on diverse topics such as mental and emotional health, parenting, sexual health, lifestyle disease management and more.
Commenting on the launch, Vishal Gondal, Co-founder, CEO, GOQii said, “We are excited to partner with Paytm First, which gives us an opportunity to penetrate deeper into Paytm’s growing 300 million customer-base, providing them access to 24×7, high-quality health content; a strong step to push more and more Indians to shift from curative to preventive lifestyle. GOQii Play’s differentiated live content is easily accessible through smart phones, making it highly convenient for anyone to adopt fitness activities of their choice as well as interact with our coaches and healthcare experts for more personalised services.”
Deepak Abbot, Sr Vice President, Paytm said, “We are excited to have partnered with GOQii for our exclusive loyalty programme “Paytm First”. With this partnership, we are confident that our users across the country would benefit hugely from the comprehensive fitness programme offered under GOQii Play. With this, we have further reinforced our promise of bringing newer and more exciting services with Paytm First and we will continue to work in this direction while expanding the programme with more benefits while offering more value to our users.”