The initiative will aim to drive awareness on ‘self-examination’ as the first step towards detecting breast cancer early
On the occasion of breast cancer awareness month, GE Healthcare has come up with its latest initiative #SelfBE can save a Life. The informative initiative aims to spread awareness and underline the importance of self-breast examination as the first step towards detecting cancer.
The campaign which is interestingly shot, features women from all walks of life sharing a light moment to say ‘While a #Selfie can save that special moment, a #SelfBE could go a long way in saving your life’. GE Healthcare collaborated with top oncologists in the country to spread awareness on the growing incidence of breast cancer in the country.